Intermedia Blog

Research Reveals Hidden Secrets to Successful Video Meetings

April 7, 2017

On average, 11 million meetings are held in the US each day! That adds up to 55 million a week, 220 million a month and well over a billion a year! This total is just for meetings held in the United States! Imagine what the global total would be!!

With so many of these meetings now being held at a distance over video, it’s increasingly important that we understand how to create the video meeting environment so that both the organisers and the attendees will gain the most from them. These days, getting people together for a meeting can be a task in itself, so they need to be the most productive that they can be.

Good participant engagement is key to video meeting success

Sadly, there is very little academic research out there about the human factors at work specifically in video conferencing calls.  However, we have managed to unearth two unusually relevant research papers that deal with the impact of non-verbal clues which, if accommodated correctly in the technical design of the room system, can greatly improve participant engagement and produce better video meeting outcomes.  Three important factors that the research identifies are:

  • Establishing good eye contact
  • Supporting spatially faithful eye contact
  • Ensuring correct framing to properly present body language

So, while these two studies by the University of California, Berkeley are eight years old, we found them both really interesting and still highly relevant particularly to modern-day huddle room design.

MultiView: Improving Trust in Group Video Conferencing Through Spatial Faithfulness (David T. Nguyen, Accenture Technology Labs & John Canny Berkeley Institute of Design University of California, Berkeley)

This study looked at the difference in the creation of trust in participants between single-camera, single-codec and multi-camera, multi-stream views of the same room and assumes good eye contact in both cases.

Extract: “The (second) result shows that using a spatially faithful video conferencing system helps improve the trust formation process. Groups meeting through directional video conferencing cooperated more than groups who met through standard video conferencing systems and were more resilient in their cooperation in the face of temptation.

For all our measures of trust, there was no measurable difference in cooperative behavior between groups meeting face-to-face and groups meeting through (a spatially faithful) video conferencing.”

To read the research please click here

More than Face-to-Face: Empathy Effects of Video Framing (David T. Nguyen, Accenture Technology Labs & John Canny Berkeley Institute of Design University of California, Berkeley)

This paper studied the effect of framing in video conferencing and the impact on effective communication when excluding body language cues and presented guidelines for conferencing systems that preserve both gaze and body language cues.

Extract: “Non-verbal communication has proved to be a powerful framework for understanding the video medium.  Systems that are careful to preserve important non-verbal cues provide face-to-face-like experiences, while those that do not are measurably inferior to face-to-face.”  

To read the research please click here

The Panacast 2 Camera

The PanaCast 2 is the world’s first 180° Panoramic-4K Plug-and-Play USB video camera.  It creates a high degree of eye contact and maintains a spatially-faithful view to the far end but using only a single camera and single stream and, when using reasonably large format displays, gaze direction is communicated correctly.

The PanaCast 2 camera not only maintains a spatially-faithful view to the far end, but the new feature of Intelligent Zoom employs advanced video analytics to ensure that room participants are properly and automatically framed so that upper-body language cues are always visible.  Intelligent Zoom is a background, dynamic capability that adjusts automatically to participants moving position or joining and leaving the room mid-call.

read more…

"More than 2500 organisations in 38+ countries are using the PanaCast daily to improve their communication and productivity.

Over 200 universities are now adopting the PanaCast for lecture capture and huddle room deployments."

What our clients say!

  • “(PanaCast 2) is a very different form factor than the usual 1080p camera that we are using elsewhere in the lab. You can see it has no seams and it’s a very good picture quality.”

    ScobleFuturist / Rackspace

  • “PanaCast…actually seems like something that would be both fun and exceedingly useful.”

    SeoWriter / TechCrunch

  • “The actual image captured by the camera when we tried it in a lecture theatre (300+ seat) was perfect. Every seat in the frame, handled the lighting conditions well, good focus, seamlessly stitched. Very impressed.”

    Geoff Lambert
    Sr. Project Manager of IT & Digital Services / University of Western Sydney

  • “… a great improvement over standard video chat experiences.” Read article

    Michael Gorman
    Editor-in-Chief / Engadget

  • “The panoramic view allowed me to see all five remote participants at the same time, and the 4k resolution provided great visual detail – allowing me to feel ‘connected’ to everyone in the meeting.”

    What Ira M. Weinstein thinks about the PanaCast 2
    Senior Analyst & Partner / Wainhouse Research

  • “We chose the PanaCast 2 video camera because it gives an immersive sense of participation to remote meeting participants. With PanaCast 2, there is no need to squeeze together to get into the scene or waste time panning and zooming like with a typical conference room camera.”

    Jolean De KortJolean De Kort
    Director Employee Technology / GoDaddy

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